The Local Revenue Measure is a one-half percent local sales tax approved by City voters in November 2006 and renewed in 2014. It protects and maintains essential services and facilities, such as open space preservation, bike lanes and sidewalks, public safety, neighborhood street paving and code enforcement, flood protection, senior programs, and other vital services and capital improvement projects. The Local Revenue Measure is subject to voter extension in 2023.
Local Revenue Measure Ballot Language (Measure G) - 2014
To protect and maintain essential services and facilities – such as open space preservation; bike lanes and sidewalks; public safety; neighborhood street paving and code enforcement; flood protection; senior programs; and other vital services and capital improvement projects – shall the City’s Municipal Code be amended to extend the current one-half percent local sales tax for eight years, with independent annual audits, public goal-setting and budgeting, and a Citizens’ Oversight Commission?
The Revenue Enhancement Oversight Commission (REOC) reviews, reports, and makes recommendations directly to the City Council regarding the revenue and expenditures of the City’s general purpose, half-percent sales tax. The REOC consists of five members, who must be residents and registered voters of the City.
The priorities for the use of the Local Revenue Measure begins with community input as part of developing the City's financial plan. Those priorities are then reviewed by the REOC and then presented to the City Council as part of the final adoption of the financial plan. In addition, the REOC oversees the development of the Local Revenue Measure Annual Report and the Report in Brief, which is distributed to every household in the community. The report details the amount of revenue generated by the measure and how funds were spent.