Tourism Business Improvement District Board

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Meeting Information

The Tourism Business Improvement District (TBID) meets the second Wednesday of every month at 10:00 a.m. in the City Council Hearing Room, City Hall, 990 Palm Street, San Luis Obispo, California unless otherwise specified on the agenda. For more information contact staff liaison Molly Cano at (805) 781-7165 or email

Purpose, Membership and Terms


In June of 2008, the City Council adopted an ordinance establishing the TBID. The TBID allows the hotel industry to raise funds solely dedicated to tourism marketing and promotions to attract visitors to San Luis Obispo. Currently the City TBID assessment is 2%. The TBID is inclusive of all lodging properties in the City of San Luis Obispo including hotels, motels, bed and breakfasts, hostels, inns and owner occupied homestays.

The Board consists of seven members from the San Luis Obispo lodging industry. One of those members serves as a representative to the Promotional Coordinating Committee. Members are appointed to four year terms and are eligible for re-appointment for an additional four years. The roster of current members, date of appointment, and date of term expiration can be reviewed on the City's Local Appointments List.

The Tourism Business Improvement District (TBID) Board advises the City Council in the administration and use of the TBID assessment funds. The Board recommends projects to promote tourism to the City of San Luis Obispo to directly benefit the City's lodging industry as represented in the 2019-24 TBID Strategic Plan. The TBID works collaboratively with the City’s Promotional Coordinating Committee (PCC) to ensure that a unique SLO experience is available to visitors as well as residents and to administer the Events Promotion Program for local special event sponsorship, to assist in the development of destination events that showcase the attributes of San Luis Obispo.

2019-24 TBID Strategic Plan
2018-19 Annual Report
2018-20 Marketing Plan

How can I express my opinion on an upcoming agenda item?


All interested persons are invited to attend Advisory Body meetings to express their views verbally, or to submit written communications to the Advisory Body members ( to express their opinions for or against the agenda item. Citizens are encouraged to present written comments (including emails) at least one day prior to the meeting. This provides the Council and Advisory Bodies with a greater opportunity to review and consider issues and/or concerns expressed in written communications prior to a meeting. Written comments received before, at or during a Council or Advisory Body meeting are included in the public record and posted to the City’s website.

Comments submitted less than three (3) hours before a meeting will be included in the record, but will not be distributed or posted before the meeting.

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 NOTE: Written comments relating to an upcoming agenda item will be distributed and posted online as Agenda Correspondence, pursuant to City Policies and Procedures.


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