Performers are chosen through a committee of local industry peers, media groups, community partners, and sponsors. With so much local talent to choose from, the selection process was not easy, and Downtown SLO wants to thank all of the artists who took the time to apply.
Food & Drink
Food and drink will be available, and guests are welcome to bring outside food; outside alcohol is not allowed. The bar will be serving beer from Firestone Walker Brewing Company, cider from SLO Cider, and three wine options from new wine partner Talley Vineyards. Non-alcoholic energy drinks will be offered from the new Concerts in the Plaza partner, Red Bull. Eats from Woodstock’s Pizza and Quesadilla Gorilla will be available.
To commemorate Concerts in the Plaza’s 30th season, SLO Cider and Downtown SLO are partnering up to offer a Concerts in the Plaza-exclusive Tangerine-flavored cider. Cans will be available for purchase at the Concerts in the Plaza bars throughout the season.
All beverages are sold in reusable cups or aluminum cans. Attendees are strongly encouraged to bring their own non-glass reusable cups. Souvenir cups will be available for purchase.
Sponsors & Partners
Downtown SLO wants to thank all of the sponsors and partners who make this event possible.
- Presenting Sponsor: Sunset Honda
- In Partnership With: City of San Luis Obispo
- Opening Act Sponsor: San Luis Obispo Collection
- Stage Sponsor: Wilde Wealth Management
- Bike Valet Sponsor: Covelop, Inc.
- July 3 Festival Sponsor: Visit San Luis Obispo
- Family Night Block Party Sponsor: Adventist Health
- Silver Level Sponsors: Thoma Electric, Eighty20 Group, SLO Piercing, Ashley & Vance Engineering, American Riviera Bank, Sunrun, Corvus Wealth, Poor Richard’s Press, SLO CAL Roots, San Luis Ambulance
- Band Sponsors: Luna Red, Ronca & Associates Law Corp, Quality Suites Downtown SLO, Megan’s Organic Market, Libertine Brewing Company, Woodstock’s Pizza, Bill Gaines Audio, Quesadilla Gorilla, Coya Peruvian Restaurant, Rate, SLO Credit Union, Novo Restaurant & Lounge
- Kid Zone Sponsors: City Wide Facility Solutions, Just Looking Gallery
- Food & Beverage Partners: Talley Vineyards, Firestone Walker Brewing Company, SLO Cider, Red Bull, Quesadilla Gorilla, Woodstock’s Pizza
- Media Partners: KSBY, New Times Media Group, Krush 92.5, Coast 104.5, 93.3 KZOZ, Big Big SLO
A handful of sponsorship opportunities remain — visit DowntownSLO.com/Sponsor to learn more.
Promotional artwork for the 2026 season of Concerts in the Plaza was created by local artist Vienna Laughlin.
For more information, visit Concerts in the Plaza | Free live music in San Luis Obispo