Promotional Coordinating Committee
The Promotional Coordinating Committee
is a seven-member advisory committee to the City Council.
Its mission is to improve the quality of life for San Luis Obispo residents and visitors
and to promote the City as a regional tourist and recreational center. Members of the
committee are selected by the City Council and serve four year terms. Agenda packet
and minutes are recorded from
Funding for tourism promotion comes
through the Citys General Fund from the Transient Occupancy Tax. Promotional activities include annual
contracts with the San Luis Obispo
Chamber of Commerce, the San
Luis Obispo County Visitors and Conference Bureau and a selected advertising firm,
currently Verdin Marketing Ink. The
City also supports the Chamber of Commerce Visitors Center. Additionally, the PCC provides
seed money for new and unique promotional opportunities and for new special
events which are likely to enhance tourism under the Enhanced Promotions
Coordinating Committee's creates and implements a marketing plan for the
City of San Luis Obispo.
2008-09 Tourism Marketing
The Promotional Coordinating
Committee also administers the Citys cultural grants
program. Approximately $100,000 in grants are awarded to cultural non-profit
organizations. Grants are accepted during the month of March for the fiscal year beginning in July. (Grants-In-Aid timeline).
regarding the grant program, contact Brigitte Elke at 805-781-7151.
In June of 2008, the
City Council adopted an ordinance establishing the Tourism Business
Improvement District (TBID). The TBID allows the hotel industry to raise
funds solely dedicated to tourism marketing and promotions to attract visitors
to San Luis Obispo and its lodging industry.
The TBID has a five
member advisory committee to the City Council. The TBID Board meets on
the second Wednesday of the month at 2:00 p.m. in the Council Chamber (990 Palm St.). The board meetings are open to the public. The
agenda packet and
minutes are also available.