TBID Advisory Board - Regular Meeting

Wednesday, February 12, 2014

10:00 A.M.

Embassy Suites, San Luis Obispo

333 Madonna Road, San Luis Obispo


CALL TO ORDER: Board Chair Clint Pearce  


PUBLIC COMMENT: Each speaker is limited to two minutes of public comment for items not on the agenda. Public comment for each agenda item will be called for separately and is also limited to 2 minutes per speaker.


State law does not allow the board to discuss or take action on issues not on the agenda, except that members of the board may briefly respond to statements made or questions posed by the person giving public comment. Staff may be directed by the board to follow-up on such items and/or place them on the next board agenda.






C.1 Minutes of Wednesday January 8, 2014 Regular Meeting & January 16, 2014 Special Meeting


C.2 Smith Travel Report

C.3 Visit San Luis Obispo County Report

C.4 Rosetta Marketing Report

C.5 Visitor Center Report

C.6 TOT Report






1.     COUNTYWIDE TMD UPDATE                                                                                                       5 mins

Stacie Jacob of Visit San Luis Obispo County will update the Board on the status of the Countywide TMD (Tourism Marketing District) and the developments since the January 16, 2014 TBID Special Meeting.   





Public comment will be taken for each individual agenda item. Each speaker will be limited to two minutes of public testimony.


1.     VISIT SAN LUIS OBISPO COUNTY & SAVOR 2014                                                          30 mins

Representatives from Visit San Luis Obispo County will present the following items for the Board’s consideration: quarterly report, funding request for 18 month term, and SAVOR 2014 sponsorship opportunities.  


2.     ONLINE RESERVATION SYSTEM REVIEW                                                                                   15 mins                                                   

The Board will receive a brief comparison report from Rosetta on online reservation systems for the continued consideration of an online booking tool for


3.     2014-15 BUDGET TASK FORCE ASSIGNMENT                                                                             10 mins

The board will assign a task force to establish a recommendation for 2014-15 budget allocations.


4.     SILVERADO BUS WRAP ADVERTISING OPPORTUNITY                                                               15 mins

Staff will present an advertising opportunity with Silverado Stages for the Board’s consideration. The opportunity is to wrap a Silverado bus with San Luis Obispo images.    


5.     TBID MARKETING SERVICES PROPOSAL REVIEW                                                                     45 mins

The Board will review the evaluation results of the Marketing Services proposals and determine which agencies will be invited for an interview with the Board.     





At this time board members make announcements, report on activities, refer to staff issues for study and report back to the board at a subsequent meeting.


1. HOTELIER UPDATE – LIAISON REPORT                                                                 


2. PCC UPDATE – PCC Minutes, January 8, 2014         



Brochure update, Strategic Plan taskforce update, Visit California Outlook Forum update, and Tradeshow updates.




POSTING STATEMENT: I, Molly Cano, Tourism Manager, do hereby certify that on February 7, 2014, by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall.  Internet access to agendas and related material is available at