SLO Marathon Delivers $3
Million Economic Impact
According to a
report compiled by Productive Impact LLC, the inaugural San Luis
Obispo marathon and half-marathon had a $3 million economic
impact in San Luis Obispo County.
Using data from
an online survey of race participants, the study estimates that
nearly 80% of the $3 million resulted from spending by the 3,143
participants and their supporters on items such as lodging,
food, souvenirs, gas and event preparation. The remaining 20%
represents the operational costs for the organizer.
The study also
estimates that 55% of participants were non-local and brought an
average of three additional people with them to the event. These
visitors stayed in the area an average of 1.33 days, generating
a total of $37,903 in transient occupancy tax within the County.
Event participants also generated $85,153 in sales tax.
Working with regional
partners to promote recreational activities - such as the
marathon - is one of the strategies recommended in the
Economic Development Strategic Plan. The
success of the marathon is an example of how these types of
events contribute to the quality of life in SLO and benefit the